COACHING
GIANCARLO VIANO
Transform your life and your career
(RE)ALIGN WITH WHO YOU TRULY ARE
MOVE FROM YOUR CURRENT REALITY
TO THE ONE YOU KNOW IS POSSIBLE
This is coaching.
What is Coaching?
Coaching is a decision: the decision to invest in yourself.
It is a space where you can pause, gain clarity, reset your direction, and reconnect with what truly matters to you. A space where you can speak honestly about what you want, without judgment, without external pressure, and without pretending to already have all the answers.
Coaching helps you turn:
- vague desires into clear goals
- inner blocks into opportunities for growth
- confusion into clarity, direction, and action
- ideas into real and meaningful projects
The official definition: what the ICF says l’International Coaching Federation (ICF)
The International Coaching Federation (ICF) defines coaching as a partnership with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.
It is a confidential, client-centered relationship designed to unlock deeper levels of awareness, imagination, productivity, and leadership.
In practical terms, this means:
- Partnership — coaching is collaborative, not prescriptive
- Thought-provoking — it helps you see more clearly and think more deeply
- Growth-oriented — it supports both personal and professional development
- Client-led — the work starts from your agenda, not the coach’s
The ICF approach is grounded in ethics, structure, and clearly defined professional competencies.
What Coaching is not
Coaching is not about being told what to do.
It is not advice, ready-made answers, or generic motivation.
What I do as a Coach
I work with you, not instead of you.
My role is to help you:
- ask better questions
- gain clarity on what you truly want
- identify the real obstacles standing in your way
- turn insight into concrete action
- stay accountable to the commitments you make to yourself
- move forward with greater awareness, coherence, and purpose
✗What I do not do
- I do not tell you how to live your life
- I do not provide psychotherapy or mental health treatment
- I do not offer rigid formulas or one-size-fits-all solutions
At times I may share perspectives drawn from over 25 years of work exploring mind, body, change, and personal growth — but coaching remains a space centered on you, your process, and your own answers.
Why Coaching works
Coaching is not “just motivation. It is a structured process based on awareness, commitment, and action.
Its effectiveness is supported by several well-established principles:
Neuroplasticity
Your brain can change throughout life. New thoughts, behaviors, and habits can create new neural pathways and support meaningful change over time.
Beliefs
What you believe about yourself shapes how you think, how you act, and what you allow yourself to pursue. When beliefs change, possibilities expand.
Accountability
People are more likely to follow through when they are supported, challenged, and held accountable in a committed professional relationship.
Ontological Coaching
True change is not only about what you do. It is also about who you are being. When identity, language, beliefs, and internal posture begin to shift, actions and results begin to shift as well.
Life Coaching or Executive Coaching?
A common question is:
Do I need Life Coaching or Executive Coaching?
The answer depends on where you feel the tension, the block, or the desire for growth.
Life Coaching:
When the focus is your life
Life Coaching focuses on you as a person — your relationships, wellbeing, inner balance, decisions, transitions, values, and sense of purpose.
Life Coaching may be right for you if you:
feel stuck in your personal life
are going through a transition
want more clarity about what you truly want
need to make important personal decisions
feel out of balance
want to improve your relationships
want to live with more authenticity and direction
We may work on:
clarity around values and goals
limiting beliefs and inner resistance
life transitions and decision-making
balance across different areas of life
more authentic relationships
personal growth and deeper alignment
Executive Coaching:
When the focus is your work, leadership, and professional growth
L’executive Coaching si concentra su te come professionista: la tua carriera, la tua leadership, le tue performance lavorative, la gestione di team e progetti, il tuo sviluppo manageriale.
What is Leadership?
Leadership is not just position, status, or authority.
It is the capacity to become a trusted point of reference when things are unclear, pressure is high, and real decisions need to be made.
At its core, leadership is about being, not only doing. That is why leadership development is, in many ways, ontological work.
And leadership does not only belong to the workplace.
Executive Coaching may be right for you if you:
are navigating a career transition
are a leader, manager, or entrepreneur under pressure
want to lead with more clarity and authenticity
need to manage teams, complexity, or strategic decisions
want to strengthen communication, presence, and influence
are looking for better integration between professional ambition and personal life
We may work on:
authentic leadership
communication and influence
team management and delegation
decision-making in complex environments
performance under pressure
career direction and development
emotional intelligence in professional contexts
work-life integration
Work-life integration (non solo balance)
What if the challenge is both personal and professional?
Very often, it is.
Personal life and professional life are deeply interconnected. Tension in one area tends to affect the other.
A stressed leader brings tension home.
A person struggling privately rarely performs at their best professionally.
A lack of meaning in life often shows up as lack of energy, clarity, or direction at work.
That is why my approach is always holistic and personalized.
We can:
- start from the area that feels most urgent
- integrate both personal and professional work
- adapt the process as clarity emerges
There are no rigid formulas — only work tailored to the person in front of me.
My approach to Coaching
My coaching approach is shaped by over 25 years of exploration into mind, body, personal growth, and change — and by 15 years since my first formal coaching training.
Today, my work integrates different perspectives to support deeper, more sustainable transformation.
Ontological Coaching
We work not only on goals and actions, but on beliefs, language, and way of being. Lasting change begins there.
The 3 Brains Model
We explore the intelligence of Head, Heart, and Gut, and how greater alignment between them can create clearer decisions and more effective action.
Mind-Body Integration
Change does not happen only through thought. We also work through breathing, physical presence, awareness, and the body’s role in coherence and performance.
NEF™© (Neuro Emotional Facilitation)
When deeper resistance emerges and cannot be shifted by insight or willpower alone, I may integrate NEF™©, my proprietary method based neuro-emotional work on empowering beliefs.
Emotional Awareness
Emotions are not the enemy, they are information. Learning to recognize and work with them more intelligently is part of creating real change.
Practical Tools
Coaching must translate into action. Each session is designed to generate practical movement, not just reflection.
Choose the area you want to work on
Life Coaching Improve your life
- Clarity
- Communication
- Balance
- Purpose
- Personal growth
- Life transitions
Executive Coaching Strengthen your career and leadership
- Leadership
- Performance
- Career direction
- Team management
- Strategic decisions
- Work-life integration
Sport Coaching Train the mind. Unlock performance.
- Focus and concentration
- Pressure management
- Winning mindset
- Goals and discipline
- Mental recovery
- Returning after setbacks or injury
Start here: Free Introductory Cal
You do not need to decide anything yet.
A free 15 minute introductory call gives us the chance to get to know each other, explore what you are looking for, and understand whether coaching is the right fit for you
Who Coaching with me is for
Coaching with me may be right if you:
✓are ready to invest in yourself
✓want more than comfort — you want real movement
✓are willing to question old patterns
✓are facing a transition or an important decision
✓want support without dependency
✓are looking for a more authentic, aligned way of living or working
✓want concrete, measurable change — not just temporary inspiration
How we work together
Free Introductory Conversation
Before starting any coaching process, we begin with a short first conversation.
In this call:
- I listen to your situation and what you would like to change/achieve
- we explore whether coaching is the right fit
- I explain how I work and what you can expect
- we clarify whether Life Coaching, Executive Coaching, Sport Coaching, or an integrated approach would be most appropriate
- I answer your questions, with no obligation
A personalized process
There are no standard packages.
Each process is tailored to the person, the context, and the depth of the work required.
We may work through:
- Single sessions — for a specific issue, decision, or moment of blockage
- Short-term work (3–5 sessions) — for focused goals
- Mid-term work (3–6 months) — for deeper and more structured change
- Long-term work (6–12 months) — for significant personal or professional transformation
Ways of working
Online — via Zoom or Google Meet, available worldwide
In person in Turin — for those who prefer face-to-face sessions
Languages — Italian and English
Session frequency
There is no rigid rule. Frequency depends on your situation, your goals, and the nature of the work.
At the beginning, I usually suggest meeting every 7 to 10 days in order to maintain continuity and momentum.
After that, the rhythm can be adjusted according to your needs and the stage of the process.
Frequently Asked Questions
Does coaching really work?
Yes — if you are willing to engage with the process.
Coaching is not magic, and I am not here to fix your life for you. Real change happens when you are ready to reflect, take action, and stay committed.
My role is to provide structure, support, and the right questions. Your role is to do the work.
Can I do coaching if I am already in therapy?
Yes, absolutely.
Coaching and therapy can work well alongside each other, and in many cases they complement one another.
If you are currently in therapy, it is a good idea to speak with your therapist first so everything can be aligned appropriately.
Why work with you as a coach?
Because my approach is both deep and practical.
I bring over 25 years of study and experience exploring the relationship between mind, body, and personal growth. My work integrates ontological coaching, neuroscience-informed perspectives, emotional awareness, and NEF™©.
I am direct, empathetic, and committed to authentic work. And if I believe I am not the right coach for you, I will tell you honestly.
How much does coaching cost?
We can discuss that during the free introductory call.
The investment depends on the type of process, the depth of the work, and the format that best suits your needs.
Coaching is not simply a cost. It is an investment in change, clarity, and direction.
Coaching Tips
Teams, AI and Inclusion: Why Human Intelligence Still Matters
In the age of AI, teams need more than speed, structure and information. They also need human intelligence: the ability to listen, include different perspectives and act with coherence.
This article explores how head, heart and gut can be used as three practical dimensions of team alignment, and how human coaching and NEF™ can support groups in recognizing fragmented action and moving toward more conscious, inclusive and sustainable decisions.
Human Coaching in the Age of AI | The Bar Just Got Higher
AI can now support information, structure, summaries, frameworks and basic guidance with impressive speed. This raises a deeper question for coaches, trainers, facilitators, HR professionals and leaders: what part of our work is truly human?
Facing Change: Coaching, Neuroplasticity and Brains Intelligence
As a coach, I support people every day as they face change. This article explores the stages of transformation, resistance to change, and how aligning mind, heart and gut can facilitate real, lasting and coherent change.
Leading with Head, Heart and Gut: the hree Brains
Explore Executive Coaching in Turin and online based on Three Brains Intelligence©™ and NEF™ to develop coherent, centred and conscious leadership.
When Your Goal Hypnotises You: How to Choose a Direction
Some goals push you forward, while others take you away from yourself. Explore signs, examples and three questions to help you choose a more coherent direction.
FLUXING: The Art of Navigating Change with Awareness and Resilience
Change is inevitable, but the way we respond to it makes all the difference.
In this article, we explore **Fluxing**, an innovative approach that combines professional coaching and **Neuro Emotional Facilitation™ — NEF™** to support you in flowing with life, rather than resisting it.
You will discover practical strategies to strengthen emotional flexibility, move beyond your comfort zone, and transform transitions into opportunities for authentic growth.
**How Subconscious Beliefs Influence Your Life**
Subconscious beliefs guide our behavior without us even realizing it.
In this article, I explore how to identify and transform them, also drawing on my direct experience with **Bruce Lipton**, author of *The Biology of Belief*.
Why Is Self-Esteem So Crucial?
Self-esteem is the way a person evaluates themselves, influencing emotional wellbeing, relationships and the ability to face life’s challenges.
It plays a crucial role in situations such as job interviews, romantic relationships and important decisions, where low self-esteem can lead to unfavorable choices or passive behaviors.
Unlike narcissism, healthy self-esteem is based on a realistic evaluation of oneself and is built on self-evaluation, self-efficacy, self-respect and self-love.
Working on self-esteem, through approaches such as **Neuro Emotional Facilitation™** or daily reflective practices, can support resilience, healthier relationships and personal fulfillment.